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What our daughters see everyday, the items they wear, the books they read, the little messages and the big signs all build their sense of self.
So shouldn’t we take care to make sure what they see is brave, diverse, joyfilled and female?

Mums, Fill their world with Dauntless. Be brave. Be bold and live what you love.

Girls, we are ALL of it. We are the whole magical universe, all wrapped up in a complex, amazing ball of awesome. Never doubt it.